Morning Espresso
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Lands every weekday at 9 a.m.

One hot lead in your inbox. Every morning.

Every night, we scan for buying signals and find a company that's ready for what you sell. You get it at 9 a.m., with the person to email.

Built for founders, sales leaders and BDRs.
Morning EspressoToday, 9:00 AM
Hot leadRaised $10M, 2 days ago
Northwind Labs is tripling its field team
New funding to expand nationally. 24 field roles posted this week.
Who to email
Dana Reyes, CEO
Window
Next 6 weeks
Your angle: they're hiring faster than their systems can keep up.
Competitor
Cut prices 30%
Industry
New buyer research
Contact found
Dana Reyes
Time saved today
~85 min

Built for B2B sales teams in

Industrial distributionB2B SaaSManufacturingLogisticsAgenciesCybersecurityHR techFintechProfessional servicesConstruction supply
What's inside

Three shots. One email. Three minutes.

1 hot lead

One company where something just changed, why it fits what you sell, and the person to email.

See the lead card →

3 competitors

Pricing, launches, hires, new logos, a rewritten homepage. You hear it at 9, not on a lost-deal call.

Picked from your website

Industry news

Two or three stories your buyers will bring up, each with a source and date you can quote.

Every item ends with what to do
The problem

Finding one good lead shouldn't eat your morning.

You emailed a week after they raised. Someone else got there first.
Their new VP started buying in month one. You found out in month four.
An hour on LinkedIn, and you still sent “just checking in.”
The manual way
per lead
Funding news15m
LinkedIn moves20m
Job boards15m
Press and site10m
Find the contact15m
Work out the angle10m
Time for one lead~85 min
Morning Espresso does it overnight.
The lead

A high-intent lead. Carefully curated.

Lead lists tell you who could buy, never when. We watch for the moments budgets move, check each one against what you sell, and hand-pick the best one for you.

1

What happened

A raise, a new leader, a hiring spike.

2

Why it matters

How it connects to what you sell.

3

Who to email

A named person and their title.

4

Your angle

One line on what to open with.

Signals we watch
New fundingNew sales leaderHiring spikeNew site or marketContract winMergerLeader leftTool switch

We match every signal to what you sell, and only the best one makes your inbox.

Built for people who carry a number.

Founders

You run the company and the pipeline. Wake up to one buyer worth your time, researched and ready, without hiring an SDR.

Sales leaders

Hand every rep a qualified account before standup. Hear about competitor moves before they show up in a deal.

BDRs

Skip the hour of research. Start every day with a warm account, the right contact and an opener worth sending.

Testimonials

What subscribers say.

“Third email in, I got a company that had just hired a new VP of Sales. I wrote to her that morning and had a call booked by Thursday.”
Brett Wittenberg
B2B SaaS Founder
“My reps used to start the day in the CRM hunting for someone to call. Now every rep opens with a real reason before 9:30.”
Josh Melson
Industrial Sales
“Our biggest competitor dropped its starter price on a Monday. We knew by 9 a.m. and had our answer ready before a prospect raised it.”
Clara Freeman
Series A HR Tech Startup
“It's the first email I open, before Slack. One account, the right person, the opener. I've stopped sending ‘just checking in.’”
Fred McGill
Logistics Software
How it works

Set up in 30 seconds.

  1. 01

    Name and work email

    That's the whole form.

  2. 02

    We do the homework

    Overnight we read your site and work out what you sell, who buys it and who you're up against.

  3. 03

    Your lead lands at 9

    Wrong competitor? Swap it in one click. Every email gets sharper.

Pricing

Less than a dollar a lead.

Your first Espresso is free. No card needed.

Monthly
$19/ month
Cancel in one click.
Start monthly
  • ✓  One hot lead every weekday
  • ✓  Your 3 competitors, daily
  • ✓  Industry news with sources
  • ✓  What to do, on every item
YearlySave $28
$16.67/ month
$200 billed yearly.
Start yearly
  • ✓  Everything in monthly
  • ✓  One payment for the year
  • ✓  Pause any week you're away
FAQ

Questions, answered.

Everything you need to know before your first lead lands.

Still have a question?

Email hello@ottosales.ai. A founder replies, usually the same day.

Get my free lead

The lead

Where do the leads come from?
From things that just happened at a company: new funding, a new sales or ops leader, a hiring spike, a new site, a contract win, a merger. We check those signals against what you sell and send you the single best match. Never a bought list.
How is this different from a lead database?
A database gives you thousands of companies that could buy and leaves you to guess which one to call. We give you one company that has a reason to buy right now, plus who to email and what to say.
Why only one lead a day?
Because you'll actually act on it. One well-timed lead you call beats fifty you archive. Over a month that's 20 companies you reached at exactly the right moment.
What if there's no good lead that day?
Then you won't get one. Your email still brings competitor moves and industry news. We never send a weak lead just to fill space.

Setup and accuracy

How do you know what I sell?
We read your company website from your work email domain and work out what you sell, who buys it and where. If anything's off, fix it in one click.
How do you pick my three competitors?
From your website and your market. Your first email shows who we picked. Wrong one? Swap it in one click and the next email follows.
Can I track more than three competitors?
No. You don't lose deals to fifteen companies, you lose them to the same three. Three keeps the email short enough to finish with your coffee.
Is the news real?
Yes. Every item links to its original source with a date, so you can check it before you quote it in a meeting.
Do I need a CRM or any setup?
No. Name and work email is the whole setup. Nothing to install, connect or log into.

Billing and teams

What happens after my free Espresso?
You decide. Pick $19 a month or $200 a year to keep getting them. We never asked for a card, so nothing is charged unless you choose a plan.
Can my whole team get it?
Yes. Each person gets their own subscription and their own lead every morning.
Can I cancel anytime?
Yes, in one click. Monthly stops at the end of your billing month. On yearly you can also pause any week you're away.

Tomorrow, 9:00 a.m. sharp. Your first hot lead.

Send it to me
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Your free lead

Where should we send it?

One hot lead, your 3 competitors and industry news. In your inbox at 9 a.m.

Free. No card. Unsubscribe in one click.